Measure your NFT’s utility

Gary Vaynerchuk, well known entrepreneur and motivational speaker, and internet personality recently released his line of NFTs, known as VeeFriends. The design of the NFTs are hand drawn animal characters, but the magic lies in the utility of each type of NFT. Some give access to events or even to his personal time. He has a set number of them being sold. He will earn a royalty each time one of them has been resold. He even stated in an interview recently that his reason for launching the NFT line is to show businesses and brands how they can incorporate NFTs and give utility to them.

In the next few years, people will be able to display their NFTs on social platforms, maybe even within social wallets, much like we display things on social media today. Most of you reading this will have a collection of NFTs over the next few years and many will be using NFTs in some sort of their business strategy. As humans, we all like to collect things that are unique and show them off.

Habits like this will continue for generations to come, but the technology will evolve to make it more seamless. Just as I collected sports cards as a kid, but kids and grandkids will collect digital sports NFTs, as we have already seen an explosion of interest in NBA Topshots and also Topps, a long established sports card company, is now selling Baseball card NFTs on Atomic Hub on the Wax platform. If you want to stay relevant over the next few years in business and marketing, you should stay up to date with what is happening in the NFT space.

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ALBERT EINTSTEIN

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